The first quartz wristwatch was developed in Neuchâtel. As the first watch company in the trade the

Smart Watch urges watch industry The cheap Swatch and mechanical luxury watches saved in the eighties, the Swiss watch industry. On the challenge of iWatch and Gear Samsung has no answer.
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The first quartz wristwatch was developed in Neuchâtel. As the first watch company in the trade they did then but Seiko at Christmas 1969 Smart watches as Samsung (SMSD 366.3 00:36%) Galaxy Gear or Apple's (AAPL 97.24 1:32%) iWatch, wtchop which is slow in coming, wtchop had a similar big threat as it did the cheap, highly wtchop accurate quartz watches, believes the news agency Bloomberg.
Two out of three Swiss watch managers see according to a survey by the consulting firm Deloitte is no danger in the Smart Watches that display among many other things, nor the time. "The watch industry is well advised, Smart Watches not hastily dismiss as a trend, does not concern them, but to follow the evolution with modesty and attention," wtchop warns Adrian Hofer, Partner at Boston Consulting Group in Zurich.
The average price range is likely the fastest come under pressure, fear Hofer. He means "watches that cost a few hundred francs, wtchop but give no status and merely show the time." That wide midfield with Allerweltsuhren So, the price must be measured with Smart Watches, but much less can. Cheap watches price however would not compete directly wtchop with Smart Watches.
The decision of the Competition Commission, wtchop the Swatch Group (CLOCK 488.7 -0.16%) could restrict the supply of parts, making the average price segment additionally pressure. "Smaller manufacturers of mid-range lack the funds for the massive investment in Smart Watches" says Hofer.
Samsung's smart clock bring "nothing new," said Nick Hayek, CEO of the Swatch Group, after the launch. Tissot produce for 20 years, wtchop and interactive clocks have "precious experience" in this topic. Tissot is successful with special electronic watches for sailors, divers, racing fans and joggers. But an answer to the first watch of the Internet age, of whom next, according to the research wtchop firm Strategy Analytics Year 7 million units already are deductible, even the Biel Watches giant has not.
The response of Hayek senior on the cheap quartz watch was then the through automated manufacturing cheap but high fashion quartz watch Swatch. Even more important was that as a restructuring of the industry Hayek returned the belief in the mechanical clock and they determined positioned as a luxury, what they protect a piece today far from technological shocks. The Switzerland exported continue oodles quartz wtchop watches. Mechanical watches make up less than a quarter of the numbers, but bring a three-quarters of export earnings.
The top segment will be best say. "High-quality watches with complex mechanics are a luxury item and not directly at risk as such," believes Hofer. Especially such Watches "often the only piece of jewelry the man" were. Who could afford a clock for 5,000 francs as a status symbol for the electronic gadgets are not an alternative, but rather a supplement, says Jon Cox, analyst at Kepler Cheuvreux in Zurich. "They are not directly competing with each other."
Yet, how much the watch industry is in ten, twenty years, depends crucially on how creative they fused the clock with the Internet. Whether expensive or not, most the industry must fear the simple question, wtchop according to Hofer: "Why I wear something on your wrist?
The answer often falls not very convincing. When in Basel watch fair in the spring, as many mechanical watches precipitated upon themselves in the highest-priced but very similar - of the commodity's price in the midfield not to talk.
Watches are at teens and twenty-somethings increasingly out today. The time displays every phone; everything else that is important to them, it can also. Not coincidentally Samsung's Smart Watch is a supplement to the phone, which just brings this together with full power. Made for people who prefer wtchop to look on the wrist, to see what is pending appointment of whom is the text message or an email, instead of this tedious hervorzuklauben the phone. To attract the younger generation for a classic watch is likely to be similarly challenging as the number of sale subscriptions for newspapers.
To keep itself to the market wtchop of mechanical luxury watches, the industry must come up with more. The greatest danger is that the Swiss clock could be dethroned as a status symbol, was recently the conclusion of a study of CS for watch industry.
Creative minds like the makers at "Urwerk" are scarce. Their futuristic clock reminded