Watches: How precious manufactories watch repair dallas in the competition consist> Impulse
Axel Kmonitzek like complications. Calendar, stopwatch, moon phase display. Some of the 40 watches owned by the 31-year-olds are equipped watch repair dallas with such extras in the collector jargon: with complications. "I'm Uhrenenthusiast, always," says Kmonitzek. And without this passion, because the entrepreneur is sure his watchmaker would have been a flop. "We would have never been able to establish contacts with suppliers," he says, "would not have been taken seriously by watchmakers and especially by customers."
Kmonitzek is co-owner of the watch manufacturer Fischer & Cie. in Hamburg's HafenCity. The idea came to him and his partner Max Fischer, when both were presided over another company, the startup watch repair dallas Meinverein.de, a kind of Facebook for clubs. Fischer would then give a Maßuhr his father on his 60th birthday, but found no vendors such individual pieces. So he and Kmonitzek watch repair dallas dedicated ado a watchmaker.
Meanwhile, the company has four full-time employees, two watchmakers build every week Maßuhren that cost 2000 to 10000 Euro. In several meetings the customer determine not only housing configuration, dial and strap, but also custom engravings or coat of arms, which are incorporated in the clock. Even small series produce the hamburger.
Independent, watch repair dallas owner-operated watches manufacturers watch repair dallas have become rare since the quartz crisis. In 1969 the Japanese Seiko Group launched the first digital quartz watch on the market. Because the new technique was more accurate and much cheaper, came the family-run European watchmaker in need - some abandoned, others got together or were taken over. Today, the most traditional watch brands belong to luxury goods holding companies like Richemont or Swatch Group.
The corporations make newcomers and small vendors a hard time. Not only are they huge advertising budgets available to make their world famous luxury brands; they sponsor prestigious sailing regattas and golf tournaments. The little ones in the sector are also dependent on the corporations, because these are the main manufacturer of watch movements, the so-called calibers. Small Factories edit the caliber only and build them into their own housing - as well as Fischer & Cie.
The problem is that corporations sell According to experts, only to selected customers. At about ETA, a company of the Swatch Group and the most important movement manufacturer. ETA should stand for Elegance, Technology, Accuracy - and nobody apparently there can just call and order it works.
The experience has also made Kmonitzek. For the first watch he bought ETA movements that had other watchmakers watch repair dallas in stock. And even that only worked because he in Switzerland and in the German Swatch headquarters in Pforzheim was in person and "some schnapps and beers" tipped. "These shops are closing up today with a handshake," says Kmonitzek. "Everything watch repair dallas pretty archaic."
Meanwhile, the contractor orders at Soprod. There, however, he immediately had to remove large amounts movements. For this, initially watch repair dallas not enough money, watch repair dallas especially since the production site had to be built. Therefore, the entrepreneur turned in 2009 to the Business Angel and former head of Sony Music, Rolf Schmidt-Holtz. The prescribed to young entrepreneurs a professional concept. Since then the strategy is called referral marketing. The young watchmaker intensively cultivate their contacts watch repair dallas on Facebook and in real life.
Kmonitzek takes the time to advise customers together with designer Christopher Graf. "People find it's watch repair dallas good that the entrepreneur himself cooperates," says the boss, "and I can say that I know every customer personally." Direct sales also saves money that would otherwise watch repair dallas be payable for the jeweler. So the prices of the company remain competitive.
Unlike the Hamburg Newcomer Askania the watch manufacturer can put in competition watch repair dallas in their traditional brand. The world was known before the Second World War, the name is older than today's industry giants such as Rolex or Breitling. "The course we enjoy," said Board Leonhard Müller. For five years he missed the Askania Award to personalities from the film business - and celebrates the company's history. Because in the 30s built Askania next measurement instruments, video cameras, watch repair dallas which were used as the filming of "The Blue Angel".
With another marketing argument scores Askania: "We are benefiting from Berlin bonus," says Müller. The factory is today the only capital - from war and quartz crisis, it was once the 36th
Müller watch repair dallas came in 2002 on Askania, bought the trademark rights for the area
Axel Kmonitzek like complications. Calendar, stopwatch, moon phase display. Some of the 40 watches owned by the 31-year-olds are equipped watch repair dallas with such extras in the collector jargon: with complications. "I'm Uhrenenthusiast, always," says Kmonitzek. And without this passion, because the entrepreneur is sure his watchmaker would have been a flop. "We would have never been able to establish contacts with suppliers," he says, "would not have been taken seriously by watchmakers and especially by customers."
Kmonitzek is co-owner of the watch manufacturer Fischer & Cie. in Hamburg's HafenCity. The idea came to him and his partner Max Fischer, when both were presided over another company, the startup watch repair dallas Meinverein.de, a kind of Facebook for clubs. Fischer would then give a Maßuhr his father on his 60th birthday, but found no vendors such individual pieces. So he and Kmonitzek watch repair dallas dedicated ado a watchmaker.
Meanwhile, the company has four full-time employees, two watchmakers build every week Maßuhren that cost 2000 to 10000 Euro. In several meetings the customer determine not only housing configuration, dial and strap, but also custom engravings or coat of arms, which are incorporated in the clock. Even small series produce the hamburger.
Independent, watch repair dallas owner-operated watches manufacturers watch repair dallas have become rare since the quartz crisis. In 1969 the Japanese Seiko Group launched the first digital quartz watch on the market. Because the new technique was more accurate and much cheaper, came the family-run European watchmaker in need - some abandoned, others got together or were taken over. Today, the most traditional watch brands belong to luxury goods holding companies like Richemont or Swatch Group.
The corporations make newcomers and small vendors a hard time. Not only are they huge advertising budgets available to make their world famous luxury brands; they sponsor prestigious sailing regattas and golf tournaments. The little ones in the sector are also dependent on the corporations, because these are the main manufacturer of watch movements, the so-called calibers. Small Factories edit the caliber only and build them into their own housing - as well as Fischer & Cie.
The problem is that corporations sell According to experts, only to selected customers. At about ETA, a company of the Swatch Group and the most important movement manufacturer. ETA should stand for Elegance, Technology, Accuracy - and nobody apparently there can just call and order it works.
The experience has also made Kmonitzek. For the first watch he bought ETA movements that had other watchmakers watch repair dallas in stock. And even that only worked because he in Switzerland and in the German Swatch headquarters in Pforzheim was in person and "some schnapps and beers" tipped. "These shops are closing up today with a handshake," says Kmonitzek. "Everything watch repair dallas pretty archaic."
Meanwhile, the contractor orders at Soprod. There, however, he immediately had to remove large amounts movements. For this, initially watch repair dallas not enough money, watch repair dallas especially since the production site had to be built. Therefore, the entrepreneur turned in 2009 to the Business Angel and former head of Sony Music, Rolf Schmidt-Holtz. The prescribed to young entrepreneurs a professional concept. Since then the strategy is called referral marketing. The young watchmaker intensively cultivate their contacts watch repair dallas on Facebook and in real life.
Kmonitzek takes the time to advise customers together with designer Christopher Graf. "People find it's watch repair dallas good that the entrepreneur himself cooperates," says the boss, "and I can say that I know every customer personally." Direct sales also saves money that would otherwise watch repair dallas be payable for the jeweler. So the prices of the company remain competitive.
Unlike the Hamburg Newcomer Askania the watch manufacturer can put in competition watch repair dallas in their traditional brand. The world was known before the Second World War, the name is older than today's industry giants such as Rolex or Breitling. "The course we enjoy," said Board Leonhard Müller. For five years he missed the Askania Award to personalities from the film business - and celebrates the company's history. Because in the 30s built Askania next measurement instruments, video cameras, watch repair dallas which were used as the filming of "The Blue Angel".
With another marketing argument scores Askania: "We are benefiting from Berlin bonus," says Müller. The factory is today the only capital - from war and quartz crisis, it was once the 36th
Müller watch repair dallas came in 2002 on Askania, bought the trademark rights for the area
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