When we walk down the Rua Oscar Freire barely noticed the amount of brands parading in their

When we walk down the Rua Oscar Freire barely noticed the amount of brands parading in their "models" for our vision and we say - it's normal, duh. The question that generates the discussion is how this boy from the periphery has the same shoes as me? It is undeniable and even ignore that child live a perfect consumer culture in which consumption itself is the hub of all social interactions and, thus, it ends up becoming a central axis of an artistic and cultural movement that was once grounded in originality.
The funk has its origin on the hill, on the outskirts, in the community, pam00425 and represent this place became, until, cultural heritage of Rio de Janeiro. Addresses in the local language, the lifestyle, the difficulty, social exclusion and violence that haunts these regions. He has, therefore, a character to be critical, to be a way of manifesto of opinion, but to represent a sin so far from the reality experienced by many. A movement that represented the collective in their melodies, begins to represent the only, the individual.
The funk ostentation gained audience with his lyrics and exaltation to the brands and products of high commercial value and passed pam00425 to dictate fashion: the fashion of the sport. pam00425 The more marks you carry around more is displaying "their" value, what matters is the glint of gold on their arms and necks, the key is to make it very visible symbol of the shoes and visor that came straight here from USA .
MC Güime, one of the exponents of this new form of funk has humble origin, came to work in a grocery pam00425 store during pam00425 adolescence and today bill 25-30 thousand dollars each night and 500 thousand pam00425 per month. And it is this source that links all these funkers. The humble origins, the origin on the hill is like a pre-disposition to become a funkeiro à la fanfare of success. The MC Güime himself is keen to show everyone - and especially in his concerts - all surrounding luxury in your life: your cars, bikes, clothes and gold, much gold. But what about the origin?
In an interview, Prof.. Dra. Arminda Maria do Nascimento Arruda, Department of Sociology, Faculty of Philosophy, Letters and Human Sciences, University of São Paulo, is a reflection to say that if this is how humble origins only serve them (the funkers) to enter the market and sell, as if that would make them something different in the market.
According to Professor., The objects of ostentation mean socially and have one that looks the most expensive, the most expensive at the time, speaks more about you and your position. It is a real conflict between having and being. The problem with this sphere of consumption which happens to host human pleasures causes develops a perverse identification between consumption pam00425 and social position. It's almost contradictory pam00425 to see so many MCs today only squander and live a culture of exhibitionism of their material objects - become media vehicles.
On the other hand, there are also, for the most part the MCs themselves, the funk ostentation is a critical way to show that you never had the right to use, given the clear social and economic exclusion observed in Brazil, but can consume, so as the madams of Oscar Freire and Garden City. It would be a way to show the community that everyone can consume and can be part of this world that may not even know what it is, but since it is important to consume: here we go!
Analyzing the funk abundant public display, found in pre-teens and teens short, they see MCs in a style to be followed. To Prof. Maria Arminda, a teenager sees MC in all its sweet spot (the one there that began even earlier when the child cried for a Happy Meals): pam00425 brands, cars and women, thus creating a dream to rise to around cost. But this dream is expensive, and very expensive. In concluding that the educational process that developed in Brazil was the universal, we realized that he found drastic failures, especially in public education. The school proved to be uninteresting and not offered more guarantees a rise and socioeconomic participation was controlled by capital, all this coupled with the difficulty that most families are peripheries, many children per couple and lack of public policies, creates a conflict within the young man himself who want to consume but can not see way to this realization. The consumerist exorbitant can even open doors to a world much more difficult to leave the crime.
Seems clear: the funk ostentation is a response pam00425 to our lifestyle. It is a response to this way of acting wondering when the next iPhone will be released or what will be the next trend in the collection pam00425 that brand that we know hardly pronounce the name. But she knows why bother? Because these layers that were previously deleted due to urban contrast begin to appear more shining pam00425 more qu