To terminate coverage on the blog RPitacos XI Week Public Relations UNESP Bauru, last Wednesday, June 13, there were two talks about the role of these professionals in the music business. universal watch repair The guest speakers were Bruno de Oliveira, community manager at SWU, and Carmen Murara, communications manager of Lupaluna festival. In his lecture, Bruno began explaining universal watch repair that the SWU (Starts With You) is not just a music festival, but an awareness movement for sustainability and was born as an initiative of Eduardo Fischer, president of TotalCom group. This movement, one aspect of the SWU, do actions with NGOs and partner organizations such as SOS Mata Atlântica, for example. Beyond Movement universal watch repair and music and arts festival, the SWU also promotes various actions, such as Gymkhana Zero Impact (sustainable dispute between academics, universal watch repair among them, representing Bauru, University of the Sacred Heart), SWU Kids, and the SWUTV Global Sustainability Forum, which brings together a debate between personalities universal watch repair and obtained, in 2011, the official support of the United universal watch repair Nations. The following is an excerpt of Marina Silva, one of the guests of 2011. After the presentation of the event, Bruno went on to portray the importance of social networks for interaction between the movement and the public for greater participation in these important moments, such as a press conference. Besides the various social media that the SWU has (like Twitter, Facebook, Orkut, Youtube and Flickr), the speaker also endorsed the interactivity present in these spaces, in which the sender becomes receiver and vice versa, and you can not ignore the opinion of the people, because they are generating content and feedback and influencing their networks contact universal watch repair each interaction. Carmen universal watch repair Murara already showed in his lecture, the case of Lupaluna Festival, the largest universal watch repair of Paraná and is organized by GRPCom universal watch repair (Paranaense Communication Group) once a year in the Biopark in Curitiba. In four editions of the event (started in 2008 and had no edition in 2010), the estimated attendance was 160,000 people. The first, in 2008, was based on a new concept of entertainment, with "Music and nature echoing". The following year, there was unprecedented presence universal watch repair of international artists and the expansion of environmental actions, with the release of "Water for Tomorrow" project to recover the basin of the Upper Iguaçu. In 2011, an important universal watch repair point emphasized by the speaker universal watch repair was the partnership between music greats, something also repeated in this year of 2012 (18 and 19 May), as seen in this partnership between the Cuban group Buena Vista Social Club and rapper Marcelo D2. One of the difficulties in advertising the event, cited by Carmen, is compared to the cold climate of the Southern Region at the time of the Festival but even so, the event has grown and has become the agenda for national news, as the "Jornal Hoje", the Globo. This is due to a better structure's Press, universal watch repair adding internal staff and outsourced agencies. Another strong point is the inclusion in social media such as Facebook, Orkut, Youtube, Twitter and Instagram, and this can be proved by the event satisfaction survey universal watch repair in 2012: 22.6% of people knew the Festival by social media, being 82% by Facebook. Internal communication of the event was also highlighted by Carmen, who promoted engagement actions, differentiated ticket sales, raffles and visits to artists' dressing room. Therefore, the professional PR becomes a key agent in these major festivals, because it deals with all audiences and offers tools to improve communication between them. We thank the Organizing Committee for the opportunity to cover the XI Week Public Relations and applaud the quality of the lectures universal watch repair and the relevance of the chosen topic. universal watch repair To access the covers of the other days of the event, just access the links from Day 1 and Day 2.
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