But what was the reason that led the Swiss brand to be one of the most expensive and appreciated at

Time is money, or in this case with money you can afford the luxury of knowing "the time". What am I talking about? Of course, the famous watch, the Rolex. Today everyone knows what is a Rolex, and at least once in their lives we all found ourselves the big question: "What if I bought me a Rolex?". Let's start from the origin to try to understand what is due to the myth of this luxury product. jared mees
Rolex SA The company was founded in London in 1905 by Hans Wilsdorf jared mees and Alfred Davis's stepbrother. The original name was Wildorf & Davids and the first watches were, in fact, marked jared mees W & D. Hans was a record for the first time in 1908 in Switzerland the Rolex brand, the meaning of which is still unknown. Of course, we keep the idea of the founders of giving the watchmaker's an easy name to remember and that would capture the attention.
The headquarters of the factory was moved back to Britain in 1912. Initially there was the idea of creating watches cheap because of the taxes and duties of setting prices resulted in huge sums. The name Rolex was made official in 1915, when Hans and Alfred realized that their watches would be replaced in a short time pocket watches were in vogue at the time. Since then, the company managed to beat all records, selling numerous amount of watches and thus making the wristwatch one of the most desired accessories in the world for men and women.
But what was the reason that led the Swiss brand to be one of the most expensive and appreciated at the time and which still preserve the prestigious name? First of all we must remember that the company had brought many innovations in the watch market jared mees creating the first waterproof watches with date, with the time zone and, more importantly, the first wristwatch with chronometer certification. In addition to the aforementioned qualities, the Swiss company has relied heavily on advertising: exponents such as "Che" jared mees Guevara, Paul Newman, Sean Connery and the Italian Gianni Agnelli showed off their Rolex posing for magazines worldwide fame. Today, celebrities from the world of sport as Cristiano Ronaldo and personalities from the world of music including Michael Bublé have been involved in the advertising of the famous brand.
Today, Rolex is seen as not only a simple clock, but as a symbol of the "welfare state" and the class (or arrival), because of its price is not accessible to everyone. But if it is true that the waiting time increases the desire, we just have to wait; who knows maybe one day the Rolex fall from above, instead of snow.
Ps: Dear God, if you just can not make it rain Rolex, we are satisfied jared mees even the Chanel 2.55, (of which I mentioned in the last article) or a pair of Louboutin. And please, send them with the heel facing up, would not want to save money then you should re-invest in cosmetic surgery due to a cut caused by the heel 12.
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